QuiverblocksQuiverblocks chooses Diggama to power editorial across its media network
The group behind Quivercrypto, Quiverfunds and Quiversphere now runs its entire editorial operation on Diggama, publishing to three sites from a single content platform.
Every morning, three newsrooms wake up to the same problem: markets move before coffee does. For Quiverblocks, the group behind three fast-growing financial media properties, getting the story out first is not a nice-to-have. It is the product.
That is why the choice of a content platform was never going to be a casual one. After a 50-day production pilot that reached more than 1.2 million users, Quiverblocks made its decision: all of its editorial now ships through Diggama. More than 200 news articles every month, read by an audience of over 600,000 monthly readers, published to three different sites from one workspace.
Three sites, one editorial engine
Each Quiverblocks property serves a distinct audience with its own tone and cadence. What they share is a single demanding constraint: news has to go out fast, every day, on every site.
Daily market coverage where a story published an hour late is a story nobody reads.
Long-form analysis and fund coverage for an audience that expects depth and accuracy.
The wider lens on the financial ecosystem, connecting stories across both audiences.
Fifty days, 1.2 million users
Quiverblocks did not choose Diggama on a demo. The team put the platform through a real production trial, with real traffic, real deadlines and real breaking news.
Blueprints modeled for articles, authors and market tickers. The first editorial workspace goes live.
Quivercrypto switches its news feed to the Diggama API. Publishing time drops from hours to minutes.
The two remaining sites plug into the same content platform. One newsroom now feeds three properties.
The pilot closes at 1.2 million users reached. Quiverblocks signs on for the full rollout.
We asked one thing of the pilot: prove it in production. Fifty days and 1.2 million users later, the debate was over.
From one workspace to every reader
Editors write once, in a shared workspace. Blueprints keep every article structured the same way across the network, from the headline and market tickers down to the SEO fields. Variants route each piece to the right site with the right framing, and workflows take over from there: the moment a story is published, webhooks rebuild the frontends and notifications go out.
On the other side of the API, the three sites simply query clean, predictable JSON. No shared databases, no copy-paste between back offices, no deploy needed to push a breaking story. When markets move, the newsroom moves with them.
A single content model feeds every property through the REST API.
Blueprints keep 200+ monthly articles identically structured across the network.
Workflows automate publication and distribution the moment a story goes live.
Validated in production with 1.2M users reached before the full rollout.
Built to grow with the network
With the rollout complete, Quiverblocks is already planning the next step: new content formats, more languages through variants, and additional properties plugged into the same editorial engine. Because the content model lives in one place, launching a fourth site is a frontend project, not a migration.
For Diggama, the story validates the thesis the product was built on. Define your content once, and deliver it everywhere your readers are.
Publish at the scale of a media network
Model your content once and deliver it to every site, app and channel you run.