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Naty
Naty Editorial storytelling that keeps up with an e-commerce catalogue
Naty pairs its product catalogue with editorial content: guides, stories and campaign pages. Diggama keeps the brand's content fresh across the shop and campaign sites without touching the storefront code.
-80%
Cost per campaign page
4×
More campaigns per year
100%
In-house publishing
“Our brand lives on storytelling. With Diggama, campaign pages and guides go live the moment marketing is ready. The shop stays untouched and nothing breaks.”
1
The challenge
Naty's storefront handled products well but was a poor fit for editorial content. Campaign pages were built by an agency for each launch: slow, expensive, and impossible to reuse.
2
The solution
The team modeled campaign pages, buying guides and brand stories in Diggama. The storefront pulls editorial content through the API and renders it in the shop's own design. Marketing now assembles campaign pages from reusable content blocks in-house.
Content blocksREST APIAnalytics
3
The results
- Campaign pages built in-house instead of agency projects
- Editorial content reused across shop, campaigns and social
- Faster launches for seasonal campaigns
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